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Research papers

What is "grown-up"?

The aim of this paper is to question the segmentation of target groups, seeing that the demographic development in Europe has profoundly altered within the past years as well as the 'traditional C.V.' of the individual. This leads to the conclusion...

Catalogue: ESOMAR Conference On Age 2005
Authors: Marc Sasserath, Christiane Wenhart, Nora Krahl
January 30, 2005
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Citation

Sasserath, Wenhart and Krahl (2005a, January 30). What is "grown-up"?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-is-grown-up-


Research papers

New product development

This article is offered as a guide to clarify both the theoretical and pragmatic questions that are sometimes raised about new product development. The paper is divided into two parts. The first part asserts the advertising agency's planning function...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Axel Schmidt, Marc Sasserath
September 1, 1996
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Citation

Schmidt and Sasserath (1996a, September 01). New product development . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-product-development--4826